PRIVACY POLICY

Privacy Policy — Amavelle
We respect your privacy and are committed to protecting your personal data in accordance with UK data protection law (UK GDPR).

1) Who we are

Data Controller: Amavelle
Contact: support@amavelle.com

2) What data we collect

We may collect and process the following:

  • Identity & contact details (name, email, phone, billing/shipping address)

  • Order and transaction details (products purchased, order history, returns)

  • Payment information (processed securely by third-party payment providers; we do not store full card details)

  • Technical data (IP address, device/browser data, cookies, and website usage)

3) How we use your data

We use your data to:

  • Process orders, payments, delivery and returns

  • Provide customer support

  • Prevent fraud and keep our store secure

  • Improve our website, products, and customer experience

  • Send marketing emails only if you opt in (you can unsubscribe at any time)

4) Legal bases for processing (UK GDPR)

We process personal data where necessary for:

  • Contract (to fulfil your order)

  • Legal obligation (e.g., tax/accounting requirements)

  • Legitimate interests (security, fraud prevention, improving our services)

  • Consent (marketing communications and non-essential cookies where required)

5) Who we share your data with

We may share data with trusted providers only where necessary, including:

  • Payment processors

  • Shipping carriers and fulfilment partners

  • Email and customer support platforms

  • Analytics and advertising partners (where enabled)

6) Cookies

We use cookies and similar technologies to make our site work, improve performance, and (where enabled) support marketing.
Non-essential cookies are covered by UK cookie rules under PECR.
You can manage cookie preferences via our cookie banner/settings (where available) or your browser controls.

7) Data retention

We keep your data only as long as needed for the purposes above, including legal and accounting requirements.

8) Your rights

You can request: access, correction, deletion, restriction, objection, and data portability (where applicable). You also have the right to complain to the UK ICO.
To exercise your rights, contact: support@amavelle.com

9) International transfers

If we transfer data outside the UK, we use appropriate safeguards (such as standard contractual clauses) where required.